Resource Center
Strategic Account Blog and SAM tweets:
blog: www.mystrategicsolutions.com/blog
StrategicTweets: http://twitter.com/strategicaccts
Profile: www.linkedin.com/in/williamhortz
Strategic Account Manifesto:
A Declaration of Innovative Thinking and Leadership in a Time of Change …
Strategic Account Management is a society of professionals with unique responsibilities and challenges. Our mantras are: strengthen top customer retention, enhance profitability, and ensure future growth. To those ends, the following manifesto represents commitments and mindsets that aid in professional development: wp.me/pYT9o-c
Academic Research:
Columbia Business School
Noel Capon - Strategic and Global Account Management
Professor Capon literally wrote the book on Strategic Account and Global Account Management. The first link takes you to the first chapter of his book "Strategic Account Management" and the second link to Chapter 1 of his book "Managing Global Accounts" states his case for specific Global Account strategies for firms with Global clients:
http://www.keyaccountmanagement.com/sites/default/files/book_info_files/kam_chapter1.pdf
www.axcesscapon.com/sites/default/files/book_info_files/mga-chapter1.pdf
Bill Duggan - Strategic Intuition
Professor Duggan has conducted pioneering research into Strategic Intuition - flashes of insight that have propelled human achievement across all areas of human endeavor. His research can help business leaders drive more creativity and innovation. Let him state his case in this link to the first chapter of his book, 'Strategic Intuition".
www1.gsb.columbia.edu/mygsb/faculty/research/pubfiles/3291/Strategic%20Intuition.pdf
Presentations and Speaking Topics: See Overview Below
Articles:
"Managing Your Top Customers For Retention, Profitability and Growth".http://todaysadvisor.com/HortzSept2010.aspx
"Strategic Account Managers as Business Consultants" - http://ow.ly/2wsOR
"The Strategic Imperative - What Strategic Account Programs Can Teach Us" todaysadvisor.com/HortzNovember2010.aspx
Recommended Resources :
Relationship Mastery from Keith Ferrazzi -
Keith Ferrazzi has built a proven process in managing and growing your critical relationships. As the world's foremost expert in relationship development, Keith has spent the past decade teaching Fortune 100 executives how to revolutionize their business and careers through maximizing their professional relationships. He is the best-selling author of Never Eat Alone and Who's Got Your Back. Take a good look at his Relationship Mastery Academy which can help you systematically and consistently build and grow your relationships to the next level.
Click here to learn more about Business Relationship Mastery! http://ow.ly/626pZ
Sophisticated, Innovative & Memorable Events -
With extensive expertise in the marketing and event services profession, The Red Carpet Events can assist in transforming your corporate events or campaigns into creative and effective ways of building and imbedding your message into the minds of your attendees. They have cultivated interesting partnerships to bring you sensational events that can accommodate any brand initiative, campaign parameters or budget.
Click here to learn more! http://theredcarpetevents.com/the-experts/
| Presentations and Speaking Topics - Further Details 917-319-7233 | |
| The Strategic Imperative - A Cross-Industry, Global Strategic Account Review | |
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All industries are in wide-scale change mode and will rely increasingly on thought leadership and business partnerships. Productivity studies across many industries have repeatedly proven and reinforced the fact that one of the most effective business strategies to employ is to build top client relationships and key vendors to a “strategic partner” status.
This presentation will reinforce the need for and skills required to build truly dynamic and strategic Business-2-Business relationships in today’s most competitive environment. The Strategic Account arena is the most advanced B-2-B laboratory challenging itself and pushing the envelope on how to work in novel and engaging ways with top clients. This session will compile some of the best practices of the most successful strategic account efforts and their strategic thinkers. | |
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| The Strategic Account Process – Retention, Profitability and Growth | |
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This module is a thorough review and base-building discussion on the evolutionary nature and development of the Strategic Account Process and Strategic Account organizations, including its bottom-line goals and practical implications.
The session helps reinforce the need for and support required to build a truly dynamic Strategic Account effort. This fundamental module is appropriate for all levels of practitioners and stakeholders, including Senior Management. | |
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| Process – Transforming Potential into Reality | |
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Success is a process more than a realization. With the massive constraints of limited time, money and effort available to expend, businesses need to streamline and systematize their key activities and successes to ensure continuing efficiencies and growth. This presentation will help business professionals understand the need for instituting more process to their activities, how a process works and how to communicate and implement them to propel their business. | |
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| Strategic Thinking in the New Age of Innovation - | |
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This presentation outlines a powerful set of ideas, methods and tools for nurturing creative thinking and innovation creation. It is based on the latest breakthroughs in modern neuroscience, principles from classical military strategy and surprising truths about how great achievements in business and other fields actually happened. This session provides processes and tools that can energize corporate strategic thinking and develop a more growth-oriented mindset. | |
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